Interim CEO
HomeGuardian
Actively leading strategic direction and operational execution.
United Kingdom & International
Decisive leadership.
Measurable impact.
Your business, led like it's my own.
Seasoned Interim CEO and Executive Leader available for hire by boards and investors who need decisive, experienced leadership fast.
Discuss an Engagement
Currently: Interim CEO, HomeGuardian
About
20+ years fixing, leading and growing businesses.
A CEO who combines strategic thinking with a genuine willingness to roll up sleeves and lead from the front — equally comfortable setting direction in the boardroom and getting into the detail on the shop floor or factory.
Moves quickly, makes sound decisions in ambiguous and fast-moving environments, and stays focused on what actually matters. Strong track record in operations — supply chain resilience, margin protection and building leaner, more efficient organisations without sacrificing growth.
An early AI adopter who applies digital tools practically to improve how teams operate, sell and serve customers — translating technology into commercial outcomes, not just understanding it.
Start a Conversation"Growth requires more than ambition. It requires architecture, discipline, and the willingness to make hard decisions quickly."
Sectors & Environments
- Retail
- Luxury Brands
- Heritage Brands
- FMCG
- Manufacturing
- Cross-Border Operations
- FCA Regulated
- Stock Market Listed
- Ecommerce
- Property & Asset Management
- Agentic AI
- SaaS
Areas of Impact
Core Expertise
Mentoring & Development
A genuine commitment to growing people. Identifies potential early, invests in it consistently, and takes real satisfaction in watching individuals step up and lead.
Right People, Right Seats
Quick to assess where talent is and isn't aligned to role. Restructures teams with clarity and fairness — getting the right people in the right positions is the foundation everything else is built on.
High-Performing Sales Teams
Has built and led sales functions from scratch across multiple sectors. Creates structure, instils accountability, and builds cultures where sales teams consistently outperform — not through pressure, but through purpose.
Process & Legacy Issues
Moves fast to understand how a business actually operates. Diagnoses legacy problems others have worked around for years and resolves them without disrupting what's working.
Building Robust Processes
Designs operational infrastructure that scales. From compliance frameworks and HR functions to go-to-market playbooks — builds the foundations that let businesses grow without breaking.
Growth & Customer Centricity
Drives growth by keeping the customer at the centre of every decision — from trading and UX to service and retention. Revenue follows when businesses genuinely understand and serve their customers well.
The Framework
5 Steps to Success
- 01
Days 1–30
Understand the Business
Transformation starts by getting close to the business. Spend time on the shop floor, listen to employees, customers and suppliers, identify what's working and what isn't, and build trust through visibility and action. Deliver early wins that create confidence and momentum.
Key Priorities
- Improve staff morale and engagement
- Understand customer needs
- Identify legacy issues
- Assess leadership capability
- Deliver quick wins
- 02
Days 30–60
Create Accountability
Establish clear objectives, measurable KPIs and defined responsibilities. Build a leadership team that owns results, place the right people in the right roles and address underperformance with fairness and pace.
Key Priorities
- Company-wide KPIs
- Departmental scorecards
- Clear accountability
- Right people in the right roles
- High-performing leadership team
- 03
Days 60–120
Improve Operations
Take a hands-on approach to removing barriers, simplifying processes and improving efficiency. Standardise best practice, enhance quality and customer service, and eliminate waste to create a business that performs consistently.
Key Priorities
- Process improvement
- Operational efficiency
- Resolve legacy issues
- Improve quality
- Increase productivity
- 04
Months 4–9
Drive Commercial Growth
Build a business that competes on value rather than price. Develop compelling USPs, coach sales teams to sell quality and service, optimise pricing and ensure marketing investment delivers measurable returns.
Key Priorities
- Clear market differentiation
- Strong USPs
- Value-led sales culture
- Marketing ROI
- Profitable growth
- 05
Months 6–12 and Beyond
Build a High-Performance Culture
Create an environment where people enjoy coming to work, take ownership and continuously improve. Inject pace, energy and accountability, celebrate success and develop future leaders to ensure sustainable long-term performance.
Key Priorities
- High-performance culture
- Employee engagement
- Pace and accountability
- Recognition and development
- Continuous improvement
Leadership Philosophy
A hands-on, results-driven approach focused on action rather than reports. Build trust quickly, create accountability, remove barriers, improve operational performance and leave behind a stronger, more profitable business with a culture capable of sustaining long-term success.
Track Record
Career Highlights
Numbers speak louder than narratives. A history of rapid turnaround, aggressive scaling, and establishing solid operational foundations across diverse sectors.
Interim CEO
Winternet
Built commercial infrastructure from scratch (compliance, HR, sales, GTM) for a cutting-edge agentic AI agency.
- Oversaw deployment of autonomous decision-making
- Implemented AI-driven tools for clients
CEO & Interim Leader
FJewellery Group
Complex Armenian owned FCA regulated business with operations in London, Dubai, Hong Kong, Singapore, Thailand & China. Drove massive expansion across people, retail and ecommerce channels in just 18 months.
- 380% revenue growth (£2.5m → £12m)
- Doubled retail estate (7 to 14 stores)
- Grew ecommerce from 5k to 30k monthly visitors
- Gross margin expansion: 30% to 58%
Interim Board Advisor
FastCredit
Rapid 90-day intervention delivering immediate financial impact.
- Turnover +62% (£11m → £17.8m)
- Gross Profit +44%
Executive Director
Tika Investments
MD across collectibles, auctions, ecommerce, SaaS (£100m fund).
- Led JewelStreet through fundraising rounds to successful buy-out
COO
Stanley Gibbons
Operations leadership for LSE-listed, Royal Warrant holding business.
- Revenue growth: £500k → £15m in 3 years
- Share price appreciation: £0.17 → £2.20
- Built international IFA network of 200 across 6 markets
Let's Talk
Discuss an Engagement.
Available for short-to-medium term interim roles, turnaround projects, and strategic advisory.
Direct Line
07403 409 396Location
United Kingdom & International